The So Beauty Experience

Our Founder and Master, Carmela Alu, is currently recognized as the Best Microblading Artist in the USA for 2022. Over time, she has not only perfected the technique but has also developed a unique style that sets her apart from others. She employs a hyper-realistic hair technique, producing very delicate and elegant results. Carmela creates unique designs tailored to each individual's face, without being influenced by trends or fads.

All these years of preparation and more than 2000 completed works confirm that her designs enhance the natural beauty of her clients' faces, achieving elegant and incredibly natural results that go unnoticed.

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    Tecnología avanzada y de alta calidad; utilizamos tecnología de última generación así como productos de la mayor calidad del mercado. Esto no solo garantiza resultados más efectivos y duraderos, sino procedimientos más seguros para nuestros clientes.

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    Experiencia y Reconocimiento; nuestro talento ha sido valorado y reconocido por expertos nacionales e internacionales, respaldando nuestra calidad y garantizando resultados excepcionales, brindando mayor confianza en nuestros servicios.

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    Servicio personalizado; ofrecemos una amplia gama de servicios de belleza, desde micropigmentación y tratamientos de cejas, hasta faciales, depilación láser y bótox. En un ambiente acogedor y con un profesional especializado, cada cliente recibe un trato enfocado en un resultado único, garantizando naturalidad y elegancia.

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"We don't invent eyebrows, we perfect yours."

Carmela Alu, an Italian-Venezuelan certified by the prestigious PhiAcademy, is the founder of So Beauty by Carmela.

With an impeccable work ethic and a strong sense of professionalism, Carmela listens attentively to her clients and meets their needs with unique designs and high-quality products.

Her ability to create subtle and elegant results has led to over 4,000 satisfied clients. In both 2022 and 2024, her excellence in microblading was internationally recognized when she was awarded as the Best Microblading Artist in the United States twice.

At So Beauty by Carmela, we transform your appearance with a touch of perfection, harmonizing each result with your face in a natural and elegant way.

Thanks to the great demand that So Beauty has acquired in recent years, we have expanded the services, integrating top-line professionals, so today we have a team trained by Carmela, who has been in charge of imbuing the So Beauty philosophy with the values ​​that characterize our company: professionalism, excellence, ethics, elegance and naturalness.

  • Carmela

    Fundadora & Master Artist.

  • Vanesa

    Artista microblading, powderbrows, faciales.

  • Karina

    Artista de powder brows, micro labios.

  • Geraldine

    Artista de diseño y depilación. Laminado de cejas y keratina de pestañas.

  • Andrea

    Artista de diseño y depilación. Aplicación de Henna y Keratina de pestañas.

  • Cristhina

    Especialista en Botox. Médico asociado, PA.

  • Angela Trujillo

    Artista de diseño y depilación de cejas. Laminado de cejas, keratina de pestañas y Maquillaje

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