The So Beauty Experience

Our Founder and Master, Carmela Alu, is currently recognized as the Best Microblading Artist in the USA for 2022. Over time, she has not only perfected the technique but has also developed a unique style that sets her apart from others. She employs a hyper-realistic hair technique, producing very delicate and elegant results. Carmela creates unique designs tailored to each individual's face, without being influenced by trends or fads.

All these years of preparation and more than 2000 completed works confirm that her designs enhance the natural beauty of her clients' faces, achieving elegant and incredibly natural results that go unnoticed.

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    Advanced and high-quality technology; We use cutting-edge technology and the highest quality products available on the market. This not only ensures more effective and long-lasting results but also provides safer procedures for our clients.

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    Experience and Recognition; Our talent has been valued and recognized by both national and international experts, backing our quality and ensuring exceptional results, which instills greater confidence in our services.

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    Personalized Service; We offer a wide range of beauty services, from micropigmentation and eyebrow treatments to facials, laser hair removal, and Botox. In a welcoming environment and with specialized professionals, each client receives tailored care aimed at achieving a unique result, ensuring naturalness and elegance.

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"We don't invent eyebrows, we perfect yours."

Carmela Alu, an Italian-Venezuelan certified by the prestigious PhiAcademy, is the founder of So Beauty by Carmela.

With an impeccable work ethic and a strong sense of professionalism, Carmela listens attentively to her clients and meets their needs with unique designs and high-quality products.

Her ability to create subtle and elegant results has led to over 4,000 satisfied clients. In both 2022 and 2024, her excellence in microblading was internationally recognized when she was awarded as the Best Microblading Artist in the United States twice.

At So Beauty by Carmela, we transform your appearance with a touch of perfection, harmonizing each result with your face in a natural and elegant way.

Thanks to the great demand that So Beauty has acquired in recent years, we have expanded the services, integrating top-line professionals, so today we have a team trained by Carmela, who has been in charge of imbuing the So Beauty philosophy with the values ​​that characterize our company: professionalism, excellence, ethics, elegance and naturalness.

  • Carmela

    Founder & Master Artist.

  • Vanesa

    Microblading, Powder Brows, and Facial Artist.

  • Karina

    Powder Brows and Micro Lips Artist.

  • Carla

    Nurse, Skin Care Specialist, and Laser Removal Technician.

  • Geraldine

    Design and Hair Removal Artist. Eyebrow Lamination and Eyelash Keratin.

  • Andrea

    Design and Hair Removal Artist. Henna Application and Eyelash Keratin.

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