Who are we?

SoBeauty by Carmela is a premier Beauty Med Spa in Miami, specializing in advanced micropigmentation and facial and body aesthetics. We operate under professional-grade protocols, utilize cutting-edge technology, and deliver a fully personalized approach tailored to each client.

Why Choose Us?

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    Advanced, high-quality technology. We utilize state-of-the-art equipment and premium-grade products to ensure superior performance and precision. This commitment allows us to deliver more effective, longer-lasting results while maintaining the highest standards of safety for our clients.

  • 02

    Experience and Recognition. Our expertise has been acknowledged by both national and international industry leaders, reflecting the quality of our work and our commitment to excellence. This recognition reinforces the trust our clients place in us and assures consistently exceptional results.

  • 03

    Personalized Care. We offer a comprehensive range of beauty services, including advanced micropigmentation, brow design, customized facials, laser hair removal, and Botox treatments. In a welcoming, refined setting, every client receives one-on-one attention from a specialized professional, ensuring results that are natural, elegant, and uniquely tailored to their features.

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I don’t create new brows. I refine and perfect the ones you already have.

I am Carmela Alu, an international micropigmentation artist and founder of SoBeauty by Carmela. Certified by PhiAcademy, with over 10 years of experience and more than 4,000 satisfied clients, my work is grounded in precision, expert judgment, and deep respect for the natural anatomy and individuality of every face.

My philosophy is not to transform, but to enhance. I listen carefully, analyze each feature, and design every treatment individually to achieve results that are natural, elegant, and long-lasting. I work exclusively with high-quality products and professional protocols to ensure safety, refinement, and excellence in every procedure.

In 2022 and 2024, my commitment to excellence was internationally recognized when I was awarded Best Microblading Artist in the United States, further solidifying a career built on ethics, professionalism, and results that speak for themselves.

🏆 Multi-award-winning artist in the USA
🎤 International conference speaker and jury member
🎓 PhiAcademy Accredited Center

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We are a center accredited by PhiAcademy

We are an officially accredited PhiAcademy Center, part of the world’s leading beauty academy. Every PhiAcademy-certified artist completes rigorous, professional training to ensure mastery of precision techniques recognized on an international level.

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